Job Description
Reports to:
Regional Sales Manager
Direct Reports:
Sales Advisors, Senior Sales Advisors
Purpose:
- To provide the best possible service to customers, thereby maximizing sales and profit
- To control and operate the store in accordance with company instructions, policies, and procedures in order to minimize operating costs and maximize profits
- Ensure the staff employed at the store carry out duties effectively and in accordance with the job profile and company policy and procedures
Responsibilities:
- Customer Relations / Selling Skills – Promotes a professional and quality level of customer service to existing and new customers; assesses and satisfies customer’s needs and queries/problems; identifies and maximizes selling opportunities; ensures staff give the required level of customer service; actively achieves Company KPIs
- Commercial and Business Acumen – Proactively seeks opportunities for increased business; awareness of competition; supports new directions and initiatives; creative presentation ability of company products
- Leadership / Taking Responsibility – Accountable for the day-to-day running of the store and management of staff; ensures full adherence to company policy and procedures in all areas including customer relations, housekeeping, merchandising and display, security of premises, cash and stock, and administration; leads by example; uses authority when necessary
- Legislation – Ensures the correct implementation of any legislation affecting the business (health and safety, licensing, trading standards)
- Organisation and Planning – Plans, prioritizes, and organises work to optimize the use of resources and meet deadlines; schedules events/tasks and delegates effectively to staff; plans and introduces contingencies as required
- Maximises Resources – Operates store in accordance with agreed targets and budgets in relation to sales, stock loss, stock levels, man hours, and operating costs
- Quality Emphasis – Committed to setting and maintaining high store and personal standards, with excellent merchandising skills
- Motivating Others – Encourages team effort, builds cohesion, and maintains motivation
- Staff Training and Development – Understands and delivers training and development needs of team members; gains willing cooperation; gives regular feedback to the team; appraises performance; encourages open communication and is constructive when confronting individuals
-
Effective Administration – Accurately adheres to company administration systems regarding cash, stock, payroll, and marketing; adopts a systematic and organized approach; checks standards of accuracy; follows written and verbal instructions to company standards and is accountable for all communication within the store
- Problem-Solving – Anticipates and identifies problems; uses analytical and investigative skills in problem-solving and proposes solutions / evaluate alternatives; take action to resolve problems in accordance with company needs
- Any other duties relevant and related to the post
Qualifications:
Essential
- Good standard of education to include 5 GCSEs with English Language and Maths or equivalent (Grade C or above)
OR
- 1 year of previous supervisory or management experience in a retail or customer-focused environment
- Must be committed to successfully completing WSET Level 3 Award in Wines and Spirits
Desirable
- WSET Level 2 Award in Wines and Spirits
- NVQ Level 3 or equivalent qualification that relates to the retail industry
Skills and Experience:
Essential
- Minimum of 1-year experience in a customer-focused environment
- Excellent standard of dress and appearance
- Communication skills – A proven ability to communicate effectively and professionally at all levels, both internally and externally; appreciates the target audience, selects appropriate style and content, and demonstrates good written, verbal, and listening skills
- Customer-focused – maintains a professional level of customer service at all times; identifies accurately the needs of internal and external customers and works to exceed the customer’s expectations by delivering a high-quality service
- Personal drive and a pleasant, positive, and enthusiastic, ‘can-do’ attitude, demonstrating an appropriate level of motivation
- A good team player with the ability to lead and work in a team environment
- A valid driving license plus access to a car
Desirable:
- 1 year of previous supervisory or management experience in a retail or customer-focused environment
- Interest and/or knowledge of wine
Main Points of Contact:
- Customers
- Sales Advisors/ Regional Sales Developer / Regional Sales Manager / General Manager
- Marketing / Payroll / Stock / Cash Departments
- Distribution / Maintenance Personnel
Other Relevant Information:
- Must be age 18 or over
- Flexible approach to the needs of the business essential – must be able to work:
- A full shift on a Friday and Saturday, one of which must be to close of business
- A minimum of 2 evenings per week, inclusive of a Friday or Saturday (and not including Sundays) to close of business
- You are not assigned to a particular store and may be required to work in or transfer to another store within a reasonable traveling distance
- A full, valid driving license is desirable